Market Research Podcast | Mintel

Free Market Insight Downloads on Spotlight | Mintel

News, Insights and Articles | Mintel

Mintel Consulting | Consumer and Market Research Consulting

Explore Market Insights by Topics | Mintel

Government Industry Insights | Mintel

First time visit: View without clicking anything

Page Not Found | Mintel

In-Person and Online Events | Mintel

Mintel Integrations | Experience the Power of Integrated Marketing Platforms

Do not link to an anchor on the page that does not exist. For example:
linking to `#content` without a valid destination such as `<body id="content"></body>`.

A common web design pattern is to use a named anchor to show an element via JavaScript, e.g.

```html
<a href="#foo" onclick="$('.bar').toggle();">Click me</a>
<div class="bar">
    This is some content.
</div>
``` 

In these cases, the anchor (`#foo`) should point to the `id` of the hidden element:

```html
<a href="#foo" onclick="$('#foo').toggle();">Click me</a>
<div id="foo">
    This is some content.
</div>
```

This way the semantic intent of the link is preserved, even without JavaScript. 
Note that doing so may require modification to your script, to prevent automatic 
scrolling to the named anchor.

linking-to-anchor-on-page-that-does-not-exist

August 2025

July 2025

Mintel

Title / URL	Issues
Market Research Podcast \| Mintelwww.mintel.com/insights/podcasts/	7
Free Market Insight Downloads on Spotlight \| Mintelwww.mintel.com/insights/downloads/	7
News, Insights and Articles \| Mintelwww.mintel.com/insights/articles/	7
Mintel Consulting \| Consumer and Market Research Consultingwww.mintel.com/solutions/consulting/	6
Explore Market Insights by Topics \| Mintelwww.mintel.com/insights/tags/	6
Government Industry Insights \| Mintelwww.mintel.com/insights/government/	5
First time visit: View without clicking anythingwww.mintel.com/	5
Page Not Found \| Mintelwww.mintel.com/invented-url-for-404-page/	5
In-Person and Online Events \| Mintelwww.mintel.com/insights/events/	5
Mintel Integrations \| Experience the Power of Integrated Marketing Platformswww.mintel.com/solutions/integrations/	5

Avoid linking to anchors that do not exist

Mintel

Where this issue has occurred