News, Insights and Articles | Mintel

Press office | Mintel

Household Industry and Market Insights | Mintel

Insurance Industry and Market Insights | Mintel

Retail Industry and Market Insights | Mintel

Government Industry Insights | Mintel

Packaging Industry and Market Insights | Mintel

Food and Drink Industry and Market Insights | Mintel

Mintel Consulting | Consumer and Market Research Consulting

Technology Industry and Market Insights | Mintel

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2025

July 2025

Mintel

Title / URL	Issues
News, Insights and Articles \| Mintelwww.mintel.com/insights/articles/	12
Press office \| Mintelwww.mintel.com/press-centre/	12
Household Industry and Market Insights \| Mintelwww.mintel.com/insights/household/	11
Insurance Industry and Market Insights \| Mintelwww.mintel.com/insights/insurance/	11
Retail Industry and Market Insights \| Mintelwww.mintel.com/insights/retail/	11
Government Industry Insights \| Mintelwww.mintel.com/insights/government/	9
Packaging Industry and Market Insights \| Mintelwww.mintel.com/insights/packaging/	9
Food and Drink Industry and Market Insights \| Mintelwww.mintel.com/insights/food-and-drink/	8
Mintel Consulting \| Consumer and Market Research Consultingwww.mintel.com/solutions/consulting/	7
Technology Industry and Market Insights \| Mintelwww.mintel.com/insights/technology/	6

Ensure links explain their purpose

Mintel

Where this issue has occurred