News, Insights and Articles | Mintel

Insurance Industry and Market Insights | Mintel

Household Industry and Market Insights | Mintel

Government Industry Insights | Mintel

Retail Industry and Market Insights | Mintel

Packaging Industry and Market Insights | Mintel

Mintel Consulting | Consumer and Market Research Consulting

Food and Drink Industry and Market Insights | Mintel

Technology Industry and Market Insights | Mintel

Global Market Intelligence & Research Agency | Mintel

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2025

July 2025

Mintel

	Title / URL	Issues
	News, Insights and Articles \| Mintelwww.mintel.com/insights/articles/	13
	Insurance Industry and Market Insights \| Mintelwww.mintel.com/insights/insurance/	12
	Household Industry and Market Insights \| Mintelwww.mintel.com/insights/household/	12
	Government Industry Insights \| Mintelwww.mintel.com/insights/government/	11
	Retail Industry and Market Insights \| Mintelwww.mintel.com/insights/retail/	11
	Packaging Industry and Market Insights \| Mintelwww.mintel.com/insights/packaging/	10
	Mintel Consulting \| Consumer and Market Research Consultingwww.mintel.com/solutions/consulting/	8
	Food and Drink Industry and Market Insights \| Mintelwww.mintel.com/insights/food-and-drink/	7
	Technology Industry and Market Insights \| Mintelwww.mintel.com/insights/technology/	7
	Global Market Intelligence & Research Agency \| Mintelwww.mintel.com/	5

Ensure links explain their purpose

Mintel

Where this issue has occurred