In-Person and Online Events | Mintel

Market Analysis & Industry Consulting Reports | Mintel

News, Insights and Articles | Mintel

Retail Industry and Market Insights | Mintel

Press office | Mintel

Household Industry and Market Insights | Mintel

Insurance Industry and Market Insights | Mintel

Packaging Industry and Market Insights | Mintel

About | Mintel

Market Intelligence, Solutions & Consumer Research | Mintel

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2025

December 2024

Mintel

Title / URL	Issues
In-Person and Online Events \| Mintelwww.mintel.com/insights/events/	81
Market Analysis & Industry Consulting Reports \| Mintelwww.mintel.com/products	13
News, Insights and Articles \| Mintelwww.mintel.com/insights/articles/	12
Retail Industry and Market Insights \| Mintelwww.mintel.com/insights/retail/	12
Press office \| Mintelwww.mintel.com/press-centre/	12
Household Industry and Market Insights \| Mintelwww.mintel.com/insights/household/	11
Insurance Industry and Market Insights \| Mintelwww.mintel.com/insights/insurance/	11
Packaging Industry and Market Insights \| Mintelwww.mintel.com/insights/packaging/	9
About \| Mintelwww.mintel.com/about/	6
Market Intelligence, Solutions & Consumer Research \| Mintelwww.mintel.com/solutions/	5

Ensure links explain their purpose

Mintel

Where this issue has occurred