Events | Mintel

Industries | Mintel

Spotlight - Mintel's market research & market insights blog

Market Analysis & Industry Consulting Reports | Mintel

Press office | Mintel

Retail Market Research and Market Reports | Mintel

Industry Leading Government and Markets Research | Mintel

Leading Food & Drink Market Research | Mintel

Market Intelligence, Solutions & Consumer Research | Mintel

Insurance Market Research and Market Analysis | Mintel

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2025

December 2024

Mintel

Title / URL	Issues
Events \| Mintelwww.mintel.com/insights/events/	81
Industries \| Mintelwww.mintel.com/industries/	16
Spotlight - Mintel's market research & market insights blogwww.mintel.com/spotlight/	16
Market Analysis & Industry Consulting Reports \| Mintelwww.mintel.com/products/	13
Press office \| Mintelwww.mintel.com/press-centre/	12
Retail Market Research and Market Reports \| Mintelwww.mintel.com/industries/retail/	6
Industry Leading Government and Markets Research \| Mintelwww.mintel.com/industries/government/	5
Leading Food & Drink Market Research \| Mintelwww.mintel.com/industries/food-and-drink/	5
Market Intelligence, Solutions & Consumer Research \| Mintelwww.mintel.com/solutions/	5
Insurance Market Research and Market Analysis \| Mintelwww.mintel.com/industries/insurance/	5

Ensure links explain their purpose

Mintel

Where this issue has occurred