Events | Mintel

Market Analysis & Industry Consulting Reports | Mintel

Retail Market Insights on Spotlight | Mintel

Press office | Mintel

Household Market Insights on Spotlight | Mintel

Insurance Market Insights on Spotlight | Mintel

Packaging Industry Insights on Spotlight | Mintel

About | Mintel

Contact | Mintel

Market Intelligence, Solutions & Consumer Research | Mintel

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

June 2024

May 2024

Mintel

Title / URL	Issues
Events \| Mintelwww.mintel.com/insights/events/	78
Market Analysis & Industry Consulting Reports \| Mintelwww.mintel.com/products/	13
Retail Market Insights on Spotlight \| Mintelwww.mintel.com/insights/retail/	12
Press office \| Mintelwww.mintel.com/press-centre/	12
Household Market Insights on Spotlight \| Mintelwww.mintel.com/insights/household/	11
Insurance Market Insights on Spotlight \| Mintelwww.mintel.com/insights/insurance/	11
Packaging Industry Insights on Spotlight \| Mintelwww.mintel.com/insights/packaging/	9
About \| Mintelwww.mintel.com/about/	5
Contact \| Mintelwww.mintel.com/contact/	5
Market Intelligence, Solutions & Consumer Research \| Mintelwww.mintel.com/solutions/	5

Ensure links explain their purpose

Mintel

Where this issue has occurred