Jobs and Careers | Maersk

Maersk | Integrated Container Logistics & Supply Chain Services

Local Information | International shipping | Maersk

MyFinance | Online Payment Solutions | Maersk

Maersk App | Maersk

Support - FAQ | Maersk

Incoterms | Maersk

Ocean Transport | Maersk

Inland Transport Services for Your Supply Chain | Maersk

An `<img>` element inside a link must not specify alternative text that duplicates the
content of a text link inside or beside it.

For example, this code should be avoided:

```html
<a href="/apple">
    <img src="apple.png" alt="Apple">
    Apple
</a>
```

Accessible technologies will tend to see this as "Apple Apple". The correct behaviour is to
specify either a null (empty) `alt` attribute:

```html
<a href="/apple">
    <img src="apple.png" alt="">
    Apple
</a>
```

or to hide the image via `aria-hidden`:

```html
<a href="/apple">
    <img src="apple.png" aria-hidden="true">
    Apple
</a>
```

# Learn more

Read about [Technique H2](https://www.w3.org/TR/WCAG20-TECHS/H2) on how to combine
an adjacent image and texts links. 

See the [WAI Tutorial on decorative images](https://www.w3.org/WAI/tutorials/images/decorative/).

img-duplicate-alt

September 2025

August 2025

Maersk

Title / URL	Issues
Jobs and Careers \| Maerskwww.maersk.com/careers	30
Maersk \| Integrated Container Logistics & Supply Chain Serviceswww.maersk.com/	27
Local Information \| International shipping \| Maerskwww.maersk.com/local-information	26
MyFinance \| Online Payment Solutions \| Maerskwww.maersk.com/digital-services/myfinance	26
Maersk App \| Maerskwww.maersk.com/digital-services/maersk-app	26
Support - FAQ \| Maerskwww.maersk.com/support	26
Incoterms \| Maerskwww.maersk.com/transportation-services/incoterms	26
Ocean Transport \| Maerskwww.maersk.com/transportation-services/ocean-transport	26
Inland Transport Services for Your Supply Chain \| Maerskwww.maersk.com/transportation-services/inland-services	26

Avoid alternative text that is the same as adjacent text

Maersk

Where this issue has occurred