PhD | London Business School

Executive Education | London Business School

Laidlaw Women’s Leadership Fund | London Business School

Think Ahead | London Business School

Masters Degrees | London Business School

Home | London Business School

Alumni | London Business School

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2025

July 2025

London Business School

Title / URL	Issues
PhD \| London Business Schoolwww.london.edu/phd	11
PhD \| London Business Schoolwww.london.edu/phd?entry=true	11
Executive Education \| London Business Schoolwww.london.edu/executive-education	9
Laidlaw Women’s Leadership Fund \| London Business Schoolwww.london.edu/campaigns/masters-degrees/laidlaw	9
Think Ahead \| London Business Schoolwww.london.edu/think/think-ahead	9
Masters Degrees \| London Business Schoolwww.london.edu/masters-degrees	9
Home \| London Business Schoolwww.london.edu/	8
Home \| London Business Schoolwww.london.edu/?entry=true	8
Alumni \| London Business Schoolwww.london.edu/alumni?entry=true	8
Alumni \| London Business Schoolwww.london.edu/alumni?t=&r=	8

Ensure links explain their purpose

London Business School

Where this issue has occurred