Conducting business - Lloyd's

Welcome to Lloyd’s

History - Lloyd's

Our purpose - Lloyd's

Our market

Our strategy - Lloyd's

Culture at Lloyd's - Lloyd's

Joining Lloyds - Lloyd's

Lloyd’s Futureset

As a Broker - Lloyd's

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

April 2025

March 2025

Lloyds Of London

Title / URL	Issues
Conducting business - Lloyd'swww.lloyds.com/conducting-business	22
Welcome to Lloyd’swww.lloyds.com/about-lloyds	21
History - Lloyd'swww.lloyds.com/about-lloyds/history/	8
Our purpose - Lloyd'swww.lloyds.com/about-lloyds/our-purpose	6
Our marketwww.lloyds.com/about-lloyds/our-market	6
Our strategy - Lloyd'swww.lloyds.com/about-lloyds/strategy	5
Culture at Lloyd's - Lloyd'swww.lloyds.com/about-lloyds/culture	5
Joining Lloyds - Lloyd'swww.lloyds.com/join-lloyds-market	4
Lloyd’s Futuresetwww.lloyds.com/news-and-insights/futureset	4
As a Broker - Lloyd'swww.lloyds.com/join-lloyds-market/broker	3

Ensure links explain their purpose

Lloyds Of London

Where this issue has occurred