Our purpose - Lloyd's

Our market

Joining Lloyds - Lloyd's

As a Broker - Lloyd's

News and insights

Lloyd's around the world - Lloyd's

Welcome to Lloyd’s Lab

Contact us - Lloyd's

invest-with-lloyds

Lloyd’s Futureset

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

December 2025

November 2025

Lloyds Of London

Title / URL	Issues
Our purpose - Lloyd'swww.lloyds.com/about-lloyds/our-purpose	6
Our marketwww.lloyds.com/about-lloyds/our-market	6
Joining Lloyds - Lloyd'swww.lloyds.com/join-lloyds-market	4
As a Broker - Lloyd'swww.lloyds.com/join-lloyds-market/broker	3
News and insightswww.lloyds.com/news-and-insights	3
Lloyd's around the world - Lloyd'swww.lloyds.com/lloyds-around-the-world	3
Welcome to Lloyd’s Labwww.lloyds.com/news-and-insights/lloyds-lab	2
Contact us - Lloyd'swww.lloyds.com/contact-us	2
invest-with-lloydswww.lloyds.com/invest-with-lloyds	1
Lloyd’s Futuresetwww.lloyds.com/news-and-insights/futureset	1

Ensure links explain their purpose

Lloyds Of London

Where this issue has occurred