First time visit: View without clicking anything

The Kroger Co.

Impact – The Kroger Co.

Newsroom – The Kroger Co.

Kroger & Loop – The Kroger Co.

Community – The Kroger Co.

Kroger’s Blueprint for Businesses – The Kroger Co.

Media Contacts – The Kroger Co.

Contact Us – The Kroger Co.

C-Stores – The Kroger Co.

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

June 2025

May 2025

Kroger Co.

	Title / URL	Issues
	First time visit: View without clicking anythingwww.thekrogerco.com/	26
	The Kroger Co.www.thekrogerco.com/	26
	Impact – The Kroger Co.www.thekrogerco.com/impact/	20
	Newsroom – The Kroger Co.www.thekrogerco.com/newsroom/	19
	Kroger & Loop – The Kroger Co.www.thekrogerco.com/loop/	18
	Community – The Kroger Co.www.thekrogerco.com/community/	18
	Kroger’s Blueprint for Businesses – The Kroger Co.www.thekrogerco.com/blueprint/	18
	Media Contacts – The Kroger Co.www.thekrogerco.com/newsroom/media-contacts/	16
	Contact Us – The Kroger Co.www.thekrogerco.com/contact-us/	16
	C-Stores – The Kroger Co.www.thekrogerco.com/cstores/	14

Ensure links explain their purpose

Kroger Co.

Where this issue has occurred