Our Solutions

Kantar. Shape your brand future.

First time visit: View without clicking anything

Marketing Mix Modeling & Media Strategies | Kantar

Perspectives: News and insights from Kantar

Ad Screening, Creative Testing & Effectiveness | Kantar

About Kantar

Press Centre

Disruptive & Incremental Innovation Insights | Kantar

Website Terms and Conditions

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

December 2025

November 2025

Kantar

	Title / URL	Issues
	Our Solutionswww.kantar.com/solutions	13
	Kantar. Shape your brand future.www.kantar.com/	7
	First time visit: View without clicking anythingwww.kantar.com/	7
	Marketing Mix Modeling & Media Strategies \| Kantarwww.kantar.com/solutions/media	5
	Perspectives: News and insights from Kantarwww.kantar.com/inspiration	5
	Ad Screening, Creative Testing & Effectiveness \| Kantarwww.kantar.com/solutions/creative	3
	About Kantarwww.kantar.com/about	2
	Press Centrewww.kantar.com/about/press-centre	2
	Disruptive & Incremental Innovation Insights \| Kantarwww.kantar.com/solutions/innovation	2
	Website Terms and Conditionswww.kantar.com/terms-and-conditions	2

Ensure links explain their purpose

Kantar

Where this issue has occurred