Innovation and Product Development

Sustainability

Creative Testing and Optimisation

Brand Growth

Media: Research, data, insights & consulting

Retail: Research, data, insights & consulting

Hospitality, Leisure & Travel: Research, data, insights & consulting

About Kantar

Media Effectiveness

First time visit: View without clicking anything

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2025

July 2025

Kantar

Title / URL	Issues
Innovation and Product Developmentwww.kantar.com/solutions/innovation	7
Sustainabilitywww.kantar.com/solutions/sustainability	4
Creative Testing and Optimisationwww.kantar.com/solutions/creative	4
Brand Growthwww.kantar.com/solutions/brand-growth	4
Media: Research, data, insights & consultingwww.kantar.com/industries/media	3
Retail: Research, data, insights & consultingwww.kantar.com/industries/retail	2
Hospitality, Leisure & Travel: Research, data, insights & consultingwww.kantar.com/industries/hospitality	2
About Kantarwww.kantar.com/about	2
Media Effectivenesswww.kantar.com/solutions/media	1
First time visit: View without clicking anythingwww.kantar.com/	1

Ensure links explain their purpose

Kantar

Where this issue has occurred