Our Solutions

Kantar. Shape your brand future.

First time visit: View without clicking anything

Perspectives: News and insights from Kantar

Media Effectiveness

Creative Testing and Optimisation

About Kantar

Press Centre

Innovation and Product Development

Website Terms and Conditions

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

September 2025

August 2025

Kantar

	Title / URL	Issues
	Our Solutionswww.kantar.com/solutions	12
	Kantar. Shape your brand future.www.kantar.com/	8
	First time visit: View without clicking anythingwww.kantar.com/	8
	Perspectives: News and insights from Kantarwww.kantar.com/inspiration	5
	Media Effectivenesswww.kantar.com/solutions/media	3
	Creative Testing and Optimisationwww.kantar.com/solutions/creative	3
	About Kantarwww.kantar.com/about	2
	Press Centrewww.kantar.com/about/press-centre	2
	Innovation and Product Developmentwww.kantar.com/solutions/innovation	2
	Website Terms and Conditionswww.kantar.com/terms-and-conditions	2

Ensure links explain their purpose

Kantar

Where this issue has occurred