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Digital Transformation Experts and Workday Partners | Kainos

An `<img>` element inside a link must not specify alternative text that duplicates the
content of a text link inside or beside it.

For example, this code should be avoided:

```html
<a href="/apple">
    <img src="apple.png" alt="Apple">
    Apple
</a>
```

Accessible technologies will tend to see this as "Apple Apple". The correct behaviour is to
specify either a null (empty) `alt` attribute:

```html
<a href="/apple">
    <img src="apple.png" alt="">
    Apple
</a>
```

or to hide the image via `aria-hidden`:

```html
<a href="/apple">
    <img src="apple.png" aria-hidden="true">
    Apple
</a>
```

# Learn more

Read about [Technique H2](https://www.w3.org/TR/WCAG20-TECHS/H2) on how to combine
an adjacent image and texts links. 

See the [WAI Tutorial on decorative images](https://www.w3.org/WAI/tutorials/images/decorative/).

img-duplicate-alt

June 2025

May 2025

Kainos

Title / URL	Issues
Kainos blogs & news \| Workday blogs \| Digital Transformationwww.kainos.com/insights	2
First time visit: View without clicking anythingwww.kainos.com/	2
Kainos blogs & news \| Workday blogs \| Digital Transformationwww.kainos.com/insights?sort=Latest&topics=5419	2
Digital Transformation in Education \| Kainoswww.kainos.com/industries/higher-education	2
Industrieswww.kainos.com/industries	2
Kainos blogs & news \| Workday blogs \| Digital Transformationwww.kainos.com/insights?sort=Latest&topics=4996	2
Workday Auditing & Compliancewww.kainos.com/workday/services/auditing-workday	2
Test Workdaywww.kainos.com/workday/services/testing	2
Workday Extendwww.kainos.com/workday/expertise/workday-extend	2
Digital Transformation Experts and Workday Partners \| Kainoswww.kainos.com/	2

Avoid alternative text that is the same as adjacent text

Kainos

Where this issue has occurred