vacancies

things we do for people

10% for good causes

home

fancy a job

First time visit: View without clicking anything

innocent promise

a bit about us

big knit

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

September 2025

August 2025

Innocent Drinks

	Title / URL	Issues
	vacancieswww.innocentdrinks.co.uk/fancy-a-job/vacancies	9
	things we do for peoplewww.innocentdrinks.co.uk/things-we-do-for-people	6
	10% for good causeswww.innocentdrinks.co.uk/promise/for-good-causes	5
	homewww.innocentdrinks.co.uk/home	5
	homewww.innocentdrinks.co.uk/	5
	fancy a jobwww.innocentdrinks.co.uk/fancy-a-job	5
	First time visit: View without clicking anythingwww.innocentdrinks.co.uk/	5
	innocent promisewww.innocentdrinks.co.uk/promise	4
	a bit about uswww.innocentdrinks.co.uk/a-bit-about-us	3
	big knitwww.innocentdrinks.co.uk/big-knit	3

Ensure links explain their purpose

Innocent Drinks

Where this issue has occurred