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Ensure links explain their purpose

Imperial Brands PLC

From: WCAG 2.0 A 2.4.4

The purpose of a link should be clear from the text inside the link. Links like "learn more" are not helpful to users with assistive technology.

Where this issue has occurred

Where this issue has occurred
	Title / URL	Issues
	Imperial Brands - Annual Report 2024 - Imperial Brandswww.imperialbrandsplc.com/investor-hub/annual-report-2024	12
	People and Planet – our ESG commitments - Imperial Brandswww.imperialbrandsplc.com/people-and-planet	7
	Imperial Brands – shareholder centre - Imperial Brandswww.imperialbrandsplc.com/investor-hub/shareholder-centre	6
	Investor Hub: strategy for value - Imperial Brandswww.imperialbrandsplc.com/investor-hub	6
	Careers: Forge Your Future - Imperial Brandswww.imperialbrandsplc.com/careers	6
	Imperial Brands – share price data – FTSE100 listing - Imperial Brandswww.imperialbrandsplc.com/investor-hub/share-price-data	5
	The challenger business in tobacco and smoke-free alternatives - Imperial Brandswww.imperialbrandsplc.com/	3
	First time visit: View without clicking anythingwww.imperialbrandsplc.com/	3
	Imperial Brands – our brands - Imperial Brandswww.imperialbrandsplc.com/our-brands	3
	Who we are – a consumer-focused business - Imperial Brandswww.imperialbrandsplc.com/who-we-are	2

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