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Ensure links explain their purpose

Imperial Brands PLC

From: WCAG 2.0 A 2.4.4

The purpose of a link should be clear from the text inside the link. Links like "learn more" are not helpful to users with assistive technology.

Where this issue has occurred

Where this issue has occurred
	Title / URL	Issues
	Imperial Brands - Annual Report 2024 - Imperial Brandswww.imperialbrandsplc.com/investor-hub/annual-report-2024	12
	Investor Hub: strategy for value - Imperial Brandswww.imperialbrandsplc.com/investor-hub	6
	Imperial Brands – shareholder centre - Imperial Brandswww.imperialbrandsplc.com/investor-hub/shareholder-centre	6
	Careers: Forge Your Future - Imperial Brandswww.imperialbrandsplc.com/careers	6
	Imperial Brands – share price data – FTSE100 listing - Imperial Brandswww.imperialbrandsplc.com/investor-hub/share-price-data	5
	First time visit: View without clicking anythingwww.imperialbrandsplc.com/	3
	The challenger business in tobacco and smoke-free alternatives - Imperial Brandswww.imperialbrandsplc.com/	3
	Imperial Brands – our brands - Imperial Brandswww.imperialbrandsplc.com/our-brands	3
	Capital Markets Day 2025: sustainable value - Imperial Brandswww.imperialbrandsplc.com/investor-hub/capital-markets-day	2
	Our Culture: Collaboration & Inclusivity - Imperial Brandswww.imperialbrandsplc.com/careers/our-culture	2

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