Ensure links explain their purpose

Imperial Brands PLC

From: WCAG 2.0 A 2.4.4

The purpose of a link should be clear from the text inside the link. Links like "learn more" are not helpful to users with accessible technology.

Where this issue has occurred

Where this issue has occurred
Title / URLIssues
Imperial Brands - Annual Report 2024 - Imperial Brandswww.imperialbrandsplc.com/investor-hub/annual-report-2024
12
Investor Hub – our strategy to deliver sustainable value - Imperial Brandswww.imperialbrandsplc.com/investor-hub
6
Imperial Brands – shareholder centre - Imperial Brandswww.imperialbrandsplc.com/investor-hub/shareholder-centre
6
Careers: Forge Your Future - Imperial Brandswww.imperialbrandsplc.com/careers
6
Imperial Brands – share price data – FTSE100 listing - Imperial Brandswww.imperialbrandsplc.com/investor-hub/share-price-data
5
People and Planet – our ESG commitments - Imperial Brandswww.imperialbrandsplc.com/people-and-planet
5
First time visit: View without clicking anythingwww.imperialbrandsplc.com/
3
Imperial Brands – the challenger business in tobacco and smoke-free alternatives - Imperial Brandswww.imperialbrandsplc.com/
3
Imperial Brands – our brands - Imperial Brandswww.imperialbrandsplc.com/our-brands
3
Imperial Brands – financial calendar - Imperial Brandswww.imperialbrandsplc.com/investor-hub/financial-calendar
2

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