Ensure links explain their purpose

Imperial Brands PLC

From: WCAG 2.0 A 2.4.4

The purpose of a link should be clear from the text inside the link. Links like "learn more" are not helpful to users with assistive technology.

Where this issue has occurred

Where this issue has occurred
Title / URLIssues
Imperial Brands - Annual Report 2024 - Imperial Brandswww.imperialbrandsplc.com/investor-hub/annual-report-2024
12
People and Planet – our ESG commitments - Imperial Brandswww.imperialbrandsplc.com/people-and-planet
7
Investor Hub – our strategy to deliver sustainable value - Imperial Brandswww.imperialbrandsplc.com/investor-hub
6
Careers: Forge Your Future - Imperial Brandswww.imperialbrandsplc.com/careers
6
Imperial Brands – shareholder centre - Imperial Brandswww.imperialbrandsplc.com/investor-hub/shareholder-centre
6
Imperial Brands – share price data – FTSE100 listing - Imperial Brandswww.imperialbrandsplc.com/investor-hub/share-price-data
5
Imperial Brands – our brands - Imperial Brandswww.imperialbrandsplc.com/our-brands
3
Imperial Brands – the challenger business in tobacco and smoke-free alternatives - Imperial Brandswww.imperialbrandsplc.com/
3
First time visit: View without clicking anythingwww.imperialbrandsplc.com/
3
Imperial Brands – who we are – a global consumer-focused business - Imperial Brandswww.imperialbrandsplc.com/who-we-are
2

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