Our investment case | HSBC Holdings plc

Investing in HSBC | HSBC Holdings plc

Digital banking | HSBC Holdings plc

Purpose, values and strategy | HSBC Holdings plc

Inclusion | HSBC Holdings plc

HSBC - Page no longer exists

Who we are | HSBC Holdings plc

Investor factbooks | HSBC Holdings plc

Businesses and customers | HSBC Holdings plc

Our strategy | HSBC Holdings plc

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

June 2024

May 2024

HSBC

Title / URL	Issues
Our investment case \| HSBC Holdings plcwww.hsbc.com/investors/investing-in-hsbc/our-investment-case	31
Investing in HSBC \| HSBC Holdings plcwww.hsbc.com/investors/investing-in-hsbc	29
Digital banking \| HSBC Holdings plcwww.hsbc.com/who-we-are/digital-banking	29
Purpose, values and strategy \| HSBC Holdings plcwww.hsbc.com/who-we-are/purpose-values-and-strategy	28
Inclusion \| HSBC Holdings plcwww.hsbc.com/who-we-are/our-people-and-communities/inclusion	27
HSBC - Page no longer existswww.hsbc.com/invented-url-for-404-page	27
Who we are \| HSBC Holdings plcwww.hsbc.com/who-we-are	27
Investor factbooks \| HSBC Holdings plcwww.hsbc.com/investors/investing-in-hsbc/investor-factbooks	27
Businesses and customers \| HSBC Holdings plcwww.hsbc.com/who-we-are/businesses-and-customers	27
Our strategy \| HSBC Holdings plcwww.hsbc.com/who-we-are/purpose-values-and-strategy/our-strategy	27

Avoid using the same link text for different destinations

HSBC

Where this issue has occurred