VAT - Community Forum - GOV.UK

Self Assessment - Community Forum - GOV.UK

National Insurance - Community Forum - GOV.UK

Capital Gains Tax - Community Forum - GOV.UK

Business tax - Community Forum - GOV.UK

Personal tax - Community Forum - GOV.UK

Income from property - Community Forum - GOV.UK

Importing and exporting - Community Forum - GOV.UK

Making Tax Digital - Community Forum - GOV.UK

National Minimum Wage and National Living Wage - Community Forum - GOV.UK

An `<img>` element inside a link must not specify alternative text that duplicates the
content of a text link inside or beside it.

For example, this code should be avoided:

```html
<a href="/apple">
    <img src="apple.png" alt="Apple">
    Apple
</a>
```

Accessible technologies will tend to see this as "Apple Apple". The correct behaviour is to
specify either a null (empty) `alt` attribute:

```html
<a href="/apple">
    <img src="apple.png" alt="">
    Apple
</a>
```

or to hide the image via `aria-hidden`:

```html
<a href="/apple">
    <img src="apple.png" aria-hidden="true">
    Apple
</a>
```

# Learn more

Read about [Technique H2](https://www.w3.org/TR/WCAG20-TECHS/H2) on how to combine
an adjacent image and texts links. 

See the [WAI Tutorial on decorative images](https://www.w3.org/WAI/tutorials/images/decorative/).

img-duplicate-alt

June 2025

May 2025

HMRC small business forum

Title / URL	Issues
VAT - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/vat	10
Self Assessment - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/sa	9
National Insurance - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/ni	8
Capital Gains Tax - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/cgt	7
Business tax - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/bt	7
Personal tax - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/pt	6
Income from property - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/ifp	6
Importing and exporting - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/ie	5
Making Tax Digital - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/mtd	3
National Minimum Wage and National Living Wage - Community Forum - GOV.UKcommunity.hmrc.gov.uk/customerforums/nmwnlw	1

Avoid alternative text that is the same as adjacent text

HMRC small business forum

Where this issue has occurred