Cumbria - Local Heritage Hub | Historic England

Isles of Scilly - Local Heritage Hub | Historic England

Historic England - Championing England's heritage | Historic England

First time visit: View without clicking anything

What is Heritage at Risk? | Historic England

Fort Cumberland | Historic England

Contact our Press Office | Historic England

News | Historic England

Swindon National Office | Historic England

London National Office | Historic England

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

February 2026

January 2026

Historic England

	Title / URL	Issues
	Cumbria - Local Heritage Hub \| Historic Englandhistoricengland.org.uk/local/locations/cumbria/	100
	Isles of Scilly - Local Heritage Hub \| Historic Englandhistoricengland.org.uk/local/locations/isles-of-scilly/	98
	Historic England - Championing England's heritage \| Historic Englandhistoricengland.org.uk/	47
	First time visit: View without clicking anythinghistoricengland.org.uk/	47
	What is Heritage at Risk? \| Historic Englandhistoricengland.org.uk/listing/heritage-at-risk/types/	35
	Fort Cumberland \| Historic Englandhistoricengland.org.uk/about/contact-us/fort-cumberland/	33
	Contact our Press Office \| Historic Englandhistoricengland.org.uk/about/contact-us/press/	33
	News \| Historic Englandhistoricengland.org.uk/whats-new/news/	33
	Swindon National Office \| Historic Englandhistoricengland.org.uk/about/contact-us/swindon/	33
	London National Office \| Historic Englandhistoricengland.org.uk/about/contact-us/london-national/	33

Avoid using the same link text for different destinations

Historic England

Where this issue has occurred