Women's Pants & Leggings | Cargo, Linen & Wide-Leg | H&M US

Women's Sneakers | Tennis & Chunky Sneakers | H&M US

File not found | H&M

Women's Shoes | Sneakers, Sandals, Boots & Heels | H&M US

Loafers For Women | Flat & Heeled Loafers | H&M US

Women's Clothing | Fashion, Shoes, Accessories | H&M US

Women's Shorts | Biker, Jean, Bermuda & Sweat | H&M US

Back to work | H&M US

Women's Swimwear & Beachwear | Swimsuits, Bikinis, Cover-Ups | H&M US

Favorites

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

December 2025

November 2025

H &M

Title / URL	Issues
Women's Pants & Leggings \| Cargo, Linen & Wide-Leg \| H&M USwww2.hm.com/en_us/women/products/pants.html	1
Women's Sneakers \| Tennis & Chunky Sneakers \| H&M USwww2.hm.com/en_us/women/shoes/sneakers.html	1
File not found \| H&Mwww2.hm.com/en_us/invented-url-for-404-page.html	1
Women's Shoes \| Sneakers, Sandals, Boots & Heels \| H&M USwww2.hm.com/en_us/women/shoes/view-all.html	1
Loafers For Women \| Flat & Heeled Loafers \| H&M USwww2.hm.com/en_us/women/shoes/loafers.html	1
Women's Clothing \| Fashion, Shoes, Accessories \| H&M USwww2.hm.com/en_us/women/products/view-all.html	1
Women's Shorts \| Biker, Jean, Bermuda & Sweat \| H&M USwww2.hm.com/en_us/women/products/shorts.html	1
Back to work \| H&M USwww2.hm.com/en_us/women/seasonal-trending/workwear.html	1
Women's Swimwear & Beachwear \| Swimsuits, Bikinis, Cover-Ups \| H&M USwww2.hm.com/en_us/women/products/swimwear.html	1
Favoriteswww2.hm.com/en_us/favourites	1

Ensure links explain their purpose

H &M

Where this issue has occurred