Avoid using the same link text for different destinations
H &M
From: WCAG 2.0 A 2.4.4
Screen reader users will see links on a page listed without context, so you should ensure the same link text is not used to point to different web addresses.
From: WCAG 2.0 A 2.4.4
Screen reader users will see links on a page listed without context, so you should ensure the same link text is not used to point to different web addresses.