Women's Tops | Corsets, Crops, Bodysuits & T-Shirts | H&M GB

Women's Clothing | New Arrivals | H&M GB

Women's Basic Clothing | Tops & More | H&M GB

Shorts For Women | Denim, High-Waisted & Cargo | H&M GB

Women's Shoes | Trainers, Sandals, Boots & Slippers | H&M GB

View All | H&M GB

Beauty | H&M GB

New In | Women's Sportswear | Gym Clothes & More | H&M GB

Women's Clothing & Fashion | Women's Clothes | H&M GB

First time visit: View without clicking anything

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2024

July 2024

H &M

Title / URL	Issues
Women's Tops \| Corsets, Crops, Bodysuits & T-Shirts \| H&M GBwww2.hm.com/en_gb/ladies/shop-by-product/tops.html	9
Women's Clothing \| New Arrivals \| H&M GBwww2.hm.com/en_gb/ladies/new-arrivals/clothes.html	9
Women's Basic Clothing \| Tops & More \| H&M GBwww2.hm.com/en_gb/ladies/shop-by-product/basics.html	9
Shorts For Women \| Denim, High-Waisted & Cargo \| H&M GBwww2.hm.com/en_gb/ladies/shop-by-product/shorts.html	9
Women's Shoes \| Trainers, Sandals, Boots & Slippers \| H&M GBwww2.hm.com/en_gb/ladies/shop-by-product/shoes.html	9
View All \| H&M GBwww2.hm.com/en_gb/ladies/new-arrivals/view-all.html	8
Beauty \| H&M GBwww2.hm.com/en_gb/ladies/new-arrivals/beauty.html	8
New In \| Women's Sportswear \| Gym Clothes & More \| H&M GBwww2.hm.com/en_gb/sport/ladies/new-arrivals.html	8
Women's Clothing & Fashion \| Women's Clothes \| H&M GBwww2.hm.com/en_gb/ladies.html	8
First time visit: View without clicking anythingwww2.hm.com/en_gb/index.html	7

Ensure links explain their purpose

H &M

Where this issue has occurred