H&M Loyalty Program | Join to Earn Points & Rewards

- Loose-Fit Twill Pants - Black/pinstriped - Ladies | H&M US

File not found | H&M

Home décor | Furniture, Bedding & decorations | H&M US

- Rib-Knit Vest - Cream - Ladies | H&M US

First time visit: View without clicking anything

Women's Pants & Leggings | Cargo, Linen & Wide-Leg | H&M US

Women's Clothing & Fashion | Women's Clothes | H&M US

H&M | Online Fashion, Homeware & Kids Clothes | H&M US

Kids' Clothing, Shoes & Accessories | H&M US

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

September 2025

August 2025

H &M

	Title / URL	Issues
	H&M Loyalty Program \| Join to Earn Points & Rewardswww2.hm.com/en_us/member/info.html	1
	- Loose-Fit Twill Pants - Black/pinstriped - Ladies \| H&M USwww2.hm.com/en_us/productpage.1261227002.html	1
	File not found \| H&Mwww2.hm.com/en_us/invented-url-for-404-page.html	1
	Home décor \| Furniture, Bedding & decorations \| H&M USwww2.hm.com/en_us/home.html	1
	- Rib-Knit Vest - Cream - Ladies \| H&M USwww2.hm.com/en_us/productpage.1296271001.html	1
	First time visit: View without clicking anythingwww2.hm.com/en_us/index.html	1
	Women's Pants & Leggings \| Cargo, Linen & Wide-Leg \| H&M USwww2.hm.com/en_us/women/products/pants.html	1
	Women's Clothing & Fashion \| Women's Clothes \| H&M USwww2.hm.com/en_us/women.html	1
	H&M \| Online Fashion, Homeware & Kids Clothes \| H&M USwww2.hm.com/en_us/index.html	1
	Kids' Clothing, Shoes & Accessories \| H&M USwww2.hm.com/en_us/kids.html	1

Ensure links explain their purpose

H &M

Where this issue has occurred