Women's Shoes | Trainers, Sandals, Boots & Slippers | H&M GB

First time visit: View without clicking anything

View All | H&M GB

Beauty | H&M GB

Women's Clothing & Fashion | Women's Clothes | H&M GB

Beauty Products | Makeup, Skin Care & Body Care | H&M GB

Dresses | Wedding Guest, Prom, Summer & Maxi | H&M GB

Swimwear | H&M GB

H&M | Online Fashion, Homeware & Kids Clothes | H&M GB

Shorts For Women | Denim, High-Waisted & Cargo | H&M GB

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

June 2024

May 2024

H &M

Title / URL	Issues
Women's Shoes \| Trainers, Sandals, Boots & Slippers \| H&M GBwww2.hm.com/en_gb/ladies/shop-by-product/shoes.html	7
First time visit: View without clicking anythingwww2.hm.com/en_gb/index.html	7
View All \| H&M GBwww2.hm.com/en_gb/ladies/new-arrivals/view-all.html	7
Beauty \| H&M GBwww2.hm.com/en_gb/ladies/new-arrivals/beauty.html	7
Women's Clothing & Fashion \| Women's Clothes \| H&M GBwww2.hm.com/en_gb/ladies.html	7
Beauty Products \| Makeup, Skin Care & Body Care \| H&M GBwww2.hm.com/en_gb/ladies/shop-by-product/beauty.html	7
Dresses \| Wedding Guest, Prom, Summer & Maxi \| H&M GBwww2.hm.com/en_gb/ladies/shop-by-product/dresses.html	7
Swimwear \| H&M GBwww2.hm.com/en_gb/ladies/new-arrivals/swimwear.html	7
H&M \| Online Fashion, Homeware & Kids Clothes \| H&M GBwww2.hm.com/en_gb/index.html	7
Shorts For Women \| Denim, High-Waisted & Cargo \| H&M GBwww2.hm.com/en_gb/ladies/shop-by-product/shorts.html	7

Ensure links explain their purpose

H &M

Where this issue has occurred