Book train tickets | Great Northern

First time visit: View without clicking anything

Great Northern Trains: Cheap Train Tickets, No Booking Fees

Assisted travel | Great Northern Railway

The Key Smartcard | Great Northern

Your account | Great Northern

Season Tickets | Buy Season Train Tickets | Great Northern

Trains to Ely | Train Tickets to Ely | Great Northern

Great Northern - Mobile app

Group Train Tickets | Multi Person Train Ticket | Great Northern

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

October 2025

September 2025

Great Northern

	Title / URL	Issues
	Book train tickets \| Great Northernwww.greatnorthernrail.com/tickets	43
	First time visit: View without clicking anythingwww.greatnorthernrail.com/	3
	Great Northern Trains: Cheap Train Tickets, No Booking Feeswww.greatnorthernrail.com/	3
	Assisted travel \| Great Northern Railwaywww.greatnorthernrail.com/accessibility/assisted-travel	3
	The Key Smartcard \| Great Northernwww.greatnorthernrail.com/tickets/the-key-smartcard	2
	Your account \| Great Northernwww.greatnorthernrail.com/tickets/your-online-account	2
	Season Tickets \| Buy Season Train Tickets \| Great Northernwww.greatnorthernrail.com/tickets/season-tickets	2
	Trains to Ely \| Train Tickets to Ely \| Great Northernwww.greatnorthernrail.com/travel-inspiration/ely	1
	Great Northern - Mobile appwww.greatnorthernrail.com/tickets/mobile-app	1
	Group Train Tickets \| Multi Person Train Ticket \| Great Northernwww.greatnorthernrail.com/discounts-and-offers/groupsave	1

Ensure links explain their purpose

Great Northern

Where this issue has occurred