Book train tickets | Great Northern

Great Northern Trains: Cheap Train Tickets, No Booking Fees

First time visit: View without clicking anything

Assisted travel | Great Northern Railway

The Key Smartcard | Great Northern

Great Northern - Mobile app

Priority seat card | Great Northern Railway

Bus links and PlusBus | Great Northern

Weekday Super Off Peak Train Tickets | Buy Off Peak Train Tickets | Great Northern

Trains to Ely | Train Tickets to Ely | Great Northern

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2026

December 2025

Great Northern

Title / URL	Issues
Book train tickets \| Great Northernwww.greatnorthernrail.com/tickets	43
Great Northern Trains: Cheap Train Tickets, No Booking Feeswww.greatnorthernrail.com/	3
First time visit: View without clicking anythingwww.greatnorthernrail.com/	3
Assisted travel \| Great Northern Railwaywww.greatnorthernrail.com/accessibility/assisted-travel	3
The Key Smartcard \| Great Northernwww.greatnorthernrail.com/tickets/the-key-smartcard	2
Great Northern - Mobile appwww.greatnorthernrail.com/tickets/mobile-app	1
Priority seat card \| Great Northern Railwaywww.greatnorthernrail.com/accessibility/priority-seat-card	1
Bus links and PlusBus \| Great Northernwww.greatnorthernrail.com/tickets/bus	1
Weekday Super Off Peak Train Tickets \| Buy Off Peak Train Tickets \| Great Northernwww.greatnorthernrail.com/tickets/super-off-peak	1
Trains to Ely \| Train Tickets to Ely \| Great Northernwww.greatnorthernrail.com/travel-inspiration/ely	1

Ensure links explain their purpose

Great Northern

Where this issue has occurred