What we do - The Go-Ahead Group

Careers - The Go-Ahead Group

Sustainability - The Go-Ahead Group

Bus - The Go-Ahead Group

Rail - The Go-Ahead Group

People - The Go-Ahead Group

News - Page 2 of 11 - The Go-Ahead Group

News - The Go-Ahead Group

Awards - The Go-Ahead Group

UK Bus Awards 2025 - The Go-Ahead Group

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

March 2026

February 2026

Go-Ahead Group

Title / URL	Issues
What we do - The Go-Ahead Groupwww.go-ahead.com/what-we-do/	9
Careers - The Go-Ahead Groupwww.go-ahead.com/careers/	6
Sustainability - The Go-Ahead Groupwww.go-ahead.com/who-we-are/sustainability/	4
Bus - The Go-Ahead Groupwww.go-ahead.com/what-we-do/bus/	4
Rail - The Go-Ahead Groupwww.go-ahead.com/what-we-do/rail/	4
People - The Go-Ahead Groupwww.go-ahead.com/who-we-are/people/	2
News - Page 2 of 11 - The Go-Ahead Groupwww.go-ahead.com/news/?sf_paged=2	1
News - The Go-Ahead Groupwww.go-ahead.com/news/	1
Awards - The Go-Ahead Groupwww.go-ahead.com/awards/	1
UK Bus Awards 2025 - The Go-Ahead Groupwww.go-ahead.com/awards/uk-bus-awards-2024/	1

Ensure links explain their purpose

Go-Ahead Group

Where this issue has occurred