First time visit: View without clicking anything

Our people | The Go-Ahead Group

ESG | The Go-Ahead Group

Our strategy | The Go-Ahead Group

Privacy policy | The Go-Ahead Group

Innovation | The Go-Ahead Group

Sustainability | The Go-Ahead Group

Who we are | The Go-Ahead Group

UK rail | The Go-Ahead Group

Disclaimer | The Go-Ahead Group

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

June 2024

May 2024

Go-Ahead Group

Title / URL	Issues
First time visit: View without clicking anythingwww.go-ahead.com/	4
Our people \| The Go-Ahead Groupwww.go-ahead.com/our-people	4
ESG \| The Go-Ahead Groupwww.go-ahead.com/investors/esg	4
Our strategy \| The Go-Ahead Groupwww.go-ahead.com/who-we-are/strategy	4
Privacy policy \| The Go-Ahead Groupwww.go-ahead.com/privacy-policy	4
Innovation \| The Go-Ahead Groupwww.go-ahead.com/who-we-are/innovation	4
Sustainability \| The Go-Ahead Groupwww.go-ahead.com/sustainability	4
Who we are \| The Go-Ahead Groupwww.go-ahead.com/who-we-are	4
UK rail \| The Go-Ahead Groupwww.go-ahead.com/who-we-are/uk-rail	4
Disclaimer \| The Go-Ahead Groupwww.go-ahead.com/disclaimer	4

Ensure links explain their purpose

Go-Ahead Group

Where this issue has occurred