Privacy Policy | Gartner

Research & Advisory | Gartner

Gartner HR Insights

Helping Tech Marketers Drive Growth | Gartner

Gartner Audit & Risk Insights

Gartner Legal and Compliance Insights

Leverage Technology with Gartner for Data and Analytics Leaders

Gartner Marketing Insights

Consulting | Gartner

Gartner for Product Management Leaders

When an image is the only content of a link, it should specify alternative text, 
via an `alt` attribute. The alternative text should describe the purpose of the link.

Without this, some users will be unable to determine what a link does, for example anyone 
using a screen reader.

To fix this, simply add an `alt` attribute to the image inside the link, e.g.:

```html
<a href="/apple">
    <img src="apple.png" alt="A red apple">
</a>
```

img-in-link-missing-alt

December 2025

November 2025

Gartner Inc

Title / URL	Issues
Privacy Policy \| Gartnerwww.gartner.com/en/about/policies/privacy	17
Research & Advisory \| Gartnerwww.gartner.com/en/products	17
Gartner HR Insightswww.gartner.com/en/human-resources	7
Helping Tech Marketers Drive Growth \| Gartnerwww.gartner.com/en/tech-marketing	5
Gartner Audit & Risk Insightswww.gartner.com/en/audit-risk	5
Gartner Legal and Compliance Insightswww.gartner.com/en/legal-compliance	4
Leverage Technology with Gartner for Data and Analytics Leaderswww.gartner.com/en/data-analytics	4
Gartner Marketing Insightswww.gartner.com/en/marketing	3
Consulting \| Gartnerwww.gartner.com/en/consulting	3
Gartner for Product Management Leaderswww.gartner.com/en/product-management	2

Specify alternative text for images inside links

Gartner Inc

Where this issue has occurred