News and insights | Flutter Entertainment plc

Privacy policy | Flutter Entertainment plc

Cookie declaration | Flutter Entertainment plc

TVG | Flutter Entertainment plc

About us | Flutter Entertainment plc

Our strategy | Flutter Entertainment plc

404 | Flutter Entertainment plc

Play Well | Flutter Entertainment plc

Home | Flutter Entertainment plc

Paddy Power | Flutter Entertainment plc

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

March 2025

February 2025

Flutter Entertainment

Title / URL	Issues
News and insights \| Flutter Entertainment plcwww.flutter.com/news-and-insights/	8
Privacy policy \| Flutter Entertainment plcwww.flutter.com/privacy-policy	3
Cookie declaration \| Flutter Entertainment plcwww.flutter.com/cookie-declaration	2
TVG \| Flutter Entertainment plcwww.flutter.com/our-brands/tvg/	2
About us \| Flutter Entertainment plcwww.flutter.com/about-us/	2
Our strategy \| Flutter Entertainment plcwww.flutter.com/about-us/our-strategy/	2
404 \| Flutter Entertainment plcwww.flutter.com/invented-url-for-404-page	2
Play Well \| Flutter Entertainment plcwww.flutter.com/play-well/	2
Home \| Flutter Entertainment plcwww.flutter.com/	2
Paddy Power \| Flutter Entertainment plcwww.flutter.com/our-brands/paddy-power/	2

Ensure links explain their purpose

Flutter Entertainment

Where this issue has occurred