First time visit: View without clicking anything

Financial Times

Energy sector

US & Canadian companies

World

Telecoms

Companies

Asia-Pacific

Africa

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

January 2025

December 2024

Title / URL	Issues
First time visit: View without clicking anythingwww.ft.com/	21
Financial Timeswww.ft.com/	21
Energy sectorwww.ft.com/energy	17
US & Canadian companieswww.ft.com/us-companies	17
Worldwww.ft.com/world	16
USwww.ft.com/us	15
Telecomswww.ft.com/telecoms	15
Companieswww.ft.com/companies	15
Asia-Pacificwww.ft.com/asia-pacific	15
Africawww.ft.com/africa	15

Avoid using the same link text for different destinations

Financial Times

Where this issue has occurred