CEO agenda | Tips, actions and insights for CEOs | EY - Global

Consulting | Case studies, insights & services | EY - Global

People and workforce | EY - Global

Technology | Insights, case studies & services | EY global | EY - Global

Operations leaders' agenda | EY - Global

Supply chain | EY - Global

CFO Agenda | EY - Global

Trust | EY - Global

Long-term value | EY - Global

EY Center for Board Matters – Our latest thinking | EY - Global

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

February 2025

January 2025

Title / URL	Issues
CEO agenda \| Tips, actions and insights for CEOs \| EY - Globalwww.ey.com/en_gl/ceo	27
Consulting \| Case studies, insights & services \| EY - Globalwww.ey.com/en_gl/services/consulting	20
People and workforce \| EY - Globalwww.ey.com/en_gl/services/workforce	18
Technology \| Insights, case studies & services \| EY global \| EY - Globalwww.ey.com/en_gl/services/technology	13
Operations leaders' agenda \| EY - Globalwww.ey.com/en_gl/coo	10
Supply chain \| EY - Globalwww.ey.com/en_gl/services/supply-chain	10
CFO Agenda \| EY - Globalwww.ey.com/en_gl/cfo-agenda	10
Trust \| EY - Globalwww.ey.com/en_gl/insights/trust	9
Long-term value \| EY - Globalwww.ey.com/en_gl/services/long-term-value	9
EY Center for Board Matters – Our latest thinking \| EY - Globalwww.ey.com/en_gl/board-matters	7

Ensure links explain their purpose

Ey

Where this issue has occurred