CEO agenda | Tips, actions and insights for CEOs | EY Ireland

EY Center for Board Matters – Our latest thinking | EY Ireland

People and workforce | EY Ireland

Operations leaders' agenda | EY Ireland

Strategy by EY-Parthenon | EY Ireland

Services – What we do | EY Ireland

Supply chain | EY Ireland

CFO Agenda | EY Ireland

Consulting | Case studies, insights & services | EY Ireland

Long-term value | EY Ireland

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

June 2025

May 2025

Title / URL	Issues
CEO agenda \| Tips, actions and insights for CEOs \| EY Irelandwww.ey.com/en_ie/ceo	51
EY Center for Board Matters – Our latest thinking \| EY Irelandwww.ey.com/en_ie/board-matters	28
People and workforce \| EY Irelandwww.ey.com/en_ie/workforce	24
Operations leaders' agenda \| EY Irelandwww.ey.com/en_ie/coo	24
Strategy by EY-Parthenon \| EY Irelandwww.ey.com/en_ie/strategy	24
Services – What we do \| EY Irelandwww.ey.com/en_ie/services	23
Supply chain \| EY Irelandwww.ey.com/en_ie/supply-chain	21
CFO Agenda \| EY Irelandwww.ey.com/en_ie/cfo-agenda	20
Consulting \| Case studies, insights & services \| EY Irelandwww.ey.com/en_ie/consulting	20
Long-term value \| EY Irelandwww.ey.com/en_ie/long-term-value	19

Avoid using the same link text for different destinations

Ey

Where this issue has occurred