CEO agenda | Tips, actions and insights for CEOs | EY Ireland

Strategy by EY-Parthenon | EY Ireland

People and workforce | EY Ireland

AI Insights – Our latest AI thought leadership | EY Ireland

EY Center for Board Matters – Our latest thinking | EY Ireland

Professional services – What we do | EY Ireland

Operations leaders' agenda | EY Ireland

Cybersecurity | Insights, case studies & services | EY Ireland

Consulting | Case studies, insights & services | EY Ireland

Supply chain | EY Ireland

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

January 2025

December 2024

Title / URL	Issues
CEO agenda \| Tips, actions and insights for CEOs \| EY Irelandwww.ey.com/en_ie/ceo	46
Strategy by EY-Parthenon \| EY Irelandwww.ey.com/en_ie/strategy	27
People and workforce \| EY Irelandwww.ey.com/en_ie/workforce	26
AI Insights – Our latest AI thought leadership \| EY Irelandwww.ey.com/en_ie/ai	26
EY Center for Board Matters – Our latest thinking \| EY Irelandwww.ey.com/en_ie/board-matters	25
Professional services – What we do \| EY Irelandwww.ey.com/en_ie/services	23
Operations leaders' agenda \| EY Irelandwww.ey.com/en_ie/coo	21
Cybersecurity \| Insights, case studies & services \| EY Irelandwww.ey.com/en_ie/cybersecurity	20
Consulting \| Case studies, insights & services \| EY Irelandwww.ey.com/en_ie/consulting	20
Supply chain \| EY Irelandwww.ey.com/en_ie/supply-chain	20

Avoid using the same link text for different destinations

Ey

Where this issue has occurred