CEO agenda | Tips, actions and insights for CEOs | EY - Global

People and workforce | EY - Global

Consulting | Case studies, insights & services | EY - Global

EY Center for Board Matters – Our latest thinking | EY - Global

Operations leaders' agenda | EY - Global

CFO Agenda | EY - Global

Services – What we do | EY - Global | EY - Global

Supply chain | EY - Global

Technology | Insights, case studies & services | EY - Global

Data and decision intelligence | EY - Global

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

January 2025

December 2024

Title / URL	Issues
CEO agenda \| Tips, actions and insights for CEOs \| EY - Globalwww.ey.com/en_gl/ceo	55
People and workforce \| EY - Globalwww.ey.com/en_gl/workforce	32
Consulting \| Case studies, insights & services \| EY - Globalwww.ey.com/en_gl/consulting	30
EY Center for Board Matters – Our latest thinking \| EY - Globalwww.ey.com/en_gl/board-matters	30
Operations leaders' agenda \| EY - Globalwww.ey.com/en_gl/coo	29
CFO Agenda \| EY - Globalwww.ey.com/en_gl/cfo-agenda	27
Services – What we do \| EY - Global \| EY - Globalwww.ey.com/en_gl/services	26
Supply chain \| EY - Globalwww.ey.com/en_gl/supply-chain	25
Technology \| Insights, case studies & services \| EY - Globalwww.ey.com/en_gl/technology	24
Data and decision intelligence \| EY - Globalwww.ey.com/en_gl/big-data-analytics	24

Avoid using the same link text for different destinations

Ey

Where this issue has occurred