Technology | EY - Global

Consulting | Case studies, insights & services | EY - Global

People and workforce | EY - Global

Sector Strategy | EY - Global

Cybersecurity | EY - Global

Business transformation | EY - Global

CFO Agenda | EY - Global

Strategy Consulting Services | EY - Global

EY - Ireland | Shape the future with confidence

First time visit: View without clicking anything

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2025

July 2025

Title / URL	Issues
Technology \| EY - Globalwww.ey.com/en_gl/services/technology	18
Consulting \| Case studies, insights & services \| EY - Globalwww.ey.com/en_gl/services/consulting	18
People and workforce \| EY - Globalwww.ey.com/en_gl/services/workforce	14
Sector Strategy \| EY - Globalwww.ey.com/en_gl/services/strategy/industry-strategy	13
Cybersecurity \| EY - Globalwww.ey.com/en_gl/services/cybersecurity	10
Business transformation \| EY - Globalwww.ey.com/en_gl/transformation	9
CFO Agenda \| EY - Globalwww.ey.com/en_gl/cfo-agenda	8
Strategy Consulting Services \| EY - Globalwww.ey.com/en_gl/services/strategy/consulting	6
EY - Ireland \| Shape the future with confidencewww.ey.com/en_ie	4
First time visit: View without clicking anythingwww.ey.com/en_ie	4

Ensure links explain their purpose

Ey

Where this issue has occurred