Consulting | Case studies, insights & services | EY - Global

People and workforce | EY - Global

Technology | Insights, case studies & services | EY global | EY - Global

CEO agenda | Tips, actions and insights for CEOs | EY - Global

Data and decision intelligence | EY - Global

Operations leaders' agenda | EY - Global

CFO Agenda | EY - Global

Supply chain | EY - Global

Trust | EY - Global

Long-term value | EY - Global

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

March 2025

February 2025

Title / URL	Issues
Consulting \| Case studies, insights & services \| EY - Globalwww.ey.com/en_gl/services/consulting	19
People and workforce \| EY - Globalwww.ey.com/en_gl/services/workforce	15
Technology \| Insights, case studies & services \| EY global \| EY - Globalwww.ey.com/en_gl/services/technology	11
CEO agenda \| Tips, actions and insights for CEOs \| EY - Globalwww.ey.com/en_gl/ceo	11
Data and decision intelligence \| EY - Globalwww.ey.com/en_gl/services/big-data-analytics	10
Operations leaders' agenda \| EY - Globalwww.ey.com/en_gl/coo	8
CFO Agenda \| EY - Globalwww.ey.com/en_gl/cfo-agenda	8
Supply chain \| EY - Globalwww.ey.com/en_gl/services/supply-chain	8
Trust \| EY - Globalwww.ey.com/en_gl/insights/trust	7
Long-term value \| EY - Globalwww.ey.com/en_gl/services/long-term-value	7

Ensure links explain their purpose

Ey

Where this issue has occurred