Why invest in Experian? | Experian plc

Experian plc | Bringing financial health to all

First time visit: View without clicking anything

Empowering people to improve their financial lives | Experian plc

About us | Experian plc

Consumer services | Experian plc

Analyst estimates | Experian plc

Awards | Experian plc

Our history | Experian plc

Shareholders | Experian plc

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

February 2025

January 2025

Experian PLC

Title / URL	Issues
Why invest in Experian? \| Experian plcwww.experianplc.com/investors/why-experian	3
Experian plc \| Bringing financial health to allwww.experianplc.com/	3
First time visit: View without clicking anythingwww.experianplc.com/	3
Empowering people to improve their financial lives \| Experian plcwww.experianplc.com/what-we-do/financial-lives	2
About us \| Experian plcwww.experianplc.com/about-us/index	2
Consumer services \| Experian plcwww.experianplc.com/what-we-do/consumer-services	2
Analyst estimates \| Experian plcwww.experianplc.com/investors/analyst-estimates	2
Awards \| Experian plcwww.experianplc.com/about-us/awards	2
Our history \| Experian plcwww.experianplc.com/about-us/our-history	2
Shareholders \| Experian plcwww.experianplc.com/investors/shareholders	2

Ensure links explain their purpose

Experian PLC

Where this issue has occurred