First time visit: View without clicking anything

Welcome to Edelman

Edelman's Gen Z Lab | Edelman

Edelman.AI    | Edelman

Why we study Trust | Edelman

INKmaginary Toys | Edelman

KFCero Waste | Edelman

Insights | Edelman

Street Code | Edelman

The Call of Cats | Edelman

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2026

December 2025

Edelman

Title / URL	Issues
First time visit: View without clicking anythingwww.edelman.com/	8
Welcome to Edelmanwww.edelman.com/	8
Edelman's Gen Z Lab \| Edelmanwww.edelman.com/future-consumer	7
Edelman.AI    \| Edelmanwww.edelman.com/expertise/ai	7
Why we study Trust \| Edelmanwww.edelman.com/trust	6
INKmaginary Toys \| Edelmanwww.edelman.com/work/inkmaginary-toys	3
KFCero Waste \| Edelmanwww.edelman.com/work/kfc-kfcero-waste	3
Insights \| Edelmanwww.edelman.com/insights	3
Street Code \| Edelmanwww.edelman.com/work/hp-street-code	3
The Call of Cats \| Edelmanwww.edelman.com/work/petgugu-call-cats	3

Ensure links explain their purpose

Edelman

Where this issue has occurred