Edelman's Gen Z Lab | Edelman

First time visit: View without clicking anything

Welcome to Edelman

Why we study Trust | Edelman

Edelman | Careers

Contact Us | Edelman

Our Work | Edelman

Edelman Trust Barometer | Edelman

25 Years of Trust | Edelman

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2025

July 2025

Edelman

	Title / URL	Issues
	Edelman's Gen Z Lab \| Edelmanwww.edelman.com/future-consumer	5
	First time visit: View without clicking anythingwww.edelman.com/	5
	Welcome to Edelmanwww.edelman.com/	5
	Why we study Trust \| Edelmanwww.edelman.com/trust	4
	Why we study Trust \| Edelmanwww.edelman.com/trust/	4
	Edelman \| Careerswww.edelman.com/careers	3
	Contact Us \| Edelmanwww.edelman.com/contact	2
	Our Work \| Edelmanwww.edelman.com/work	1
	Edelman Trust Barometer \| Edelmanwww.edelman.com/trust/trust-barometer	1
	25 Years of Trust \| Edelmanwww.edelman.com/trust/25years	1

Ensure links explain their purpose

Edelman

Where this issue has occurred