Mortgage Loans

Savings

ECU Digital Banking

HR Staffing

Personal Loans

Business Checking

Business Savings

About ECU

Auto Loans

ECU Celebrates Grand Opening & New Design at West Elk

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

July 2025

June 2025

Eastman Credit Union

Title / URL	Issues
Mortgage Loanswww.ecu.org/borrow/mortgage-loans	21
Savingswww.ecu.org/bank/savings	7
ECU Digital Bankingwww.ecu.org/bank/digital-banking	7
HR Staffingwww.ecu.org/hr-staffing	7
Personal Loanswww.ecu.org/borrow/personal-loans	6
Business Checkingwww.ecu.org/business-checking	5
Business Savingswww.ecu.org/business-savings	5
About ECUwww.ecu.org/about-ecu	5
Auto Loanswww.ecu.org/borrow/auto-loans	5
ECU Celebrates Grand Opening & New Design at West Elkwww.ecu.org/news/westelk	2

Ensure links explain their purpose

Eastman Credit Union

Where this issue has occurred