Mortgage Loans

Borrow

Help

Security Center

Newsletter

About ECU

Update Your Contact Information

Business Loans

Online Privacy Notice

What Matters to You, Matters to Us.

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

January 2026

December 2025

Eastman Credit Union

Title / URL	Issues
Mortgage Loanswww.ecu.org/borrow/mortgage-loans	22
Borrowwww.ecu.org/borrow	12
Helpwww.ecu.org/help	9
Security Centerwww.ecu.org/bank/digital-banking/security-center	7
Newsletterwww.ecu.org/about-ecu/newsletter	6
About ECUwww.ecu.org/about-ecu	6
Update Your Contact Informationwww.ecu.org/update-your-contact-information	3
Business Loanswww.ecu.org/business-loans	3
Online Privacy Noticewww.ecu.org/online-privacy-notice	3
What Matters to You, Matters to Us.www.ecu.org/communities	3

Ensure links explain their purpose

Eastman Credit Union

Where this issue has occurred