Beauty and Personal Care | Dow Inc.

Building, Construction and Infrastructure | Dow Inc.

Polyurethane Manufacturing | Dow Inc.

Chemical Manufacturing | Dow Inc.

Hair Care | Dow Inc.

First time visit: View without clicking anything

Materials Science for a Better Future | Dow Inc.

Roofing | Dow Inc.

Skin and Body Care | Dow Inc.

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

February 2025

January 2025

Title / URL	Issues
Beauty and Personal Care \| Dow Inc.www.dow.com/en-us/market/mkt-beauty-personal-care.html	20
Building, Construction and Infrastructure \| Dow Inc.www.dow.com/en-us/market/mkt-building-construction.html	10
Polyurethane Manufacturing \| Dow Inc.www.dow.com/en-us/market/mkt-chem-mfg-industrial/sub-chem-pu-mfg.html	8
Chemical Manufacturing \| Dow Inc.www.dow.com/en-us/market/mkt-chem-mfg-industrial/sub-chem-chemical-mfg.html	6
Hair Care \| Dow Inc.www.dow.com/en-us/market/mkt-beauty-personal-care/sub-beauty-hair-care.html	6
First time visit: View without clicking anythingwww.dow.com/en-us	5
Materials Science for a Better Future \| Dow Inc.www.dow.com/en-us.html	5
Materials Science for a Better Future \| Dow Inc.www.dow.com/en-us	5
Roofing \| Dow Inc.www.dow.com/en-us/market/mkt-building-construction/sub-build-roofing.html	4
Skin and Body Care \| Dow Inc.www.dow.com/en-us/market/mkt-beauty-personal-care/sub-beauty-skin-care.html	3

Ensure links explain their purpose

Dow

Where this issue has occurred