Brand News - Direct Line Group

Direct Line Group

First time visit: View without clicking anything

Insights - Direct Line Group

News & Media - Direct Line Group

Investors - Direct Line Group

Sustainability - Direct Line Group

Group Profile - Direct Line Group

Values - Direct Line Group

News & Media Contacts - Direct Line Group

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with accessible technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

August 2025

July 2025

Title / URL	Issues
Brand News - Direct Line Groupwww.directlinegroup.co.uk/en/news/brand-news.html	19
Direct Line Groupwww.directlinegroup.co.uk/en/index.html	17
First time visit: View without clicking anythingwww.directlinegroup.co.uk/en/index.html	17
Insights - Direct Line Groupwww.directlinegroup.co.uk/en/insights.html	16
News & Media - Direct Line Groupwww.directlinegroup.co.uk/en/news.html	15
Investors - Direct Line Groupwww.directlinegroup.co.uk/en/investors.html	14
Sustainability - Direct Line Groupwww.directlinegroup.co.uk/en/sustainability.html	13
Group Profile - Direct Line Groupwww.directlinegroup.co.uk/en/who-we-are/group-profile.html	13
Values - Direct Line Groupwww.directlinegroup.co.uk/en/who-we-are/values.html	12
News & Media Contacts - Direct Line Groupwww.directlinegroup.co.uk/en/news/contacts.html	11

Ensure links explain their purpose

Direct Line Group

Where this issue has occurred