Brand News - Direct Line Group

Shareholder hub - Direct Line Group

News & Media - Direct Line Group

Investors - Direct Line Group

Sustainability - Direct Line Group

Group Profile - Direct Line Group

Values - Direct Line Group

Debt Investors - Direct Line Group

Who We Are - Direct Line Group

Privilege - Direct Line Group

The purpose of a link should be clear from the text inside the link. Links like "learn more" are
not helpful to users with assistive technology.

Links should also avoid redundantly saying that they are links, e.g. "link to page" as screen
readers will read these out with the word "link" added, e.g. "link link to page".

Exceptions to these rules are allowed where the purpose of a link would be ambiguous to users 
in general.

link-purpose-a

September 2025

August 2025

Direct Line Group

	Title / URL	Issues
	Brand News - Direct Line Groupwww.directlinegroup.co.uk/en/news/brand-news.html	18
	Shareholder hub - Direct Line Groupwww.directlinegroup.co.uk/en/investors/shareholder-hub.html	14
	News & Media - Direct Line Groupwww.directlinegroup.co.uk/en/news.html	14
	Investors - Direct Line Groupwww.directlinegroup.co.uk/en/investors.html	13
	Sustainability - Direct Line Groupwww.directlinegroup.co.uk/en/sustainability.html	12
	Group Profile - Direct Line Groupwww.directlinegroup.co.uk/en/who-we-are/group-profile.html	12
	Values - Direct Line Groupwww.directlinegroup.co.uk/en/who-we-are/values.html	11
	Debt Investors - Direct Line Groupwww.directlinegroup.co.uk/en/investors/debt-investors.html	10
	Who We Are - Direct Line Groupwww.directlinegroup.co.uk/en/who-we-are.html	9
	Privilege - Direct Line Groupwww.directlinegroup.co.uk/en/brands/privilege.html	8

Ensure links explain their purpose

Direct Line Group

Where this issue has occurred