Brand explorer | Our Brands | Diageo

Diageo at a glance | Our business | Diageo

Whisky brands | Discover Diageo's Whisky portfolio | Diageo

Discover Diageo | Diageo

Guinness | Brand Profile | Diageo

First time visit: View without clicking anything

Gordon's | Brand Profile | Diageo

Baileys | Brand Profile | Diageo

CÎROC | Brand Profile | Diageo

Smirnoff | Brand Profile | Diageo

Screen reader users will see links on a page listed without context, 
so you should ensure the same link text is not used to point to different web
addresses.

For example:

```html

 Learn the latest about our products: 
 <a href="/products/news">News</a>



 Learn the latest about our services: 
 <a href="/company/news">News</a>

``` 

To a screen reader who is listing links, they will only hear:

* News
* News

These links appear to be the same, but they both behave differently. 
One solution, which doesn't require the page design to change, is to add an 
`aria-label` for each link:

```html

 Learn the latest about our products: 
 <a href="/products/news" aria-label="Product news">News</a>



 Learn the latest about our services: 
 <a href="/company/news" aria-label="Company news">News</a>

``` 

Which will be heard as:

* Product news
* Company news

To pass this checkpoint, make sure that links which point to different pages 
have distinct text inside them, or that they specify ARIA labels (`aria-labelledby` or
`aria-label`), or they use hidden text only visible to screen readers
(e.g. `...`) to distinguish them from each 
other.

If links point to the same page (e.g., they redirect or use tracking
parameters, but are functionally equivalent to the user) you can ignore
this issue.

a-duplicate-link-text-for-different-destinations

January 2026

December 2025

Diageo

Title / URL	Issues
Brand explorer \| Our Brands \| Diageowww.diageo.com/en/our-brands/brand-explorer	61
Diageo at a glance \| Our business \| Diageowww.diageo.com/en/our-business/diageo-at-a-glance	48
Whisky brands \| Discover Diageo's Whisky portfolio \| Diageowww.diageo.com/en/our-brands/scotch-whisky	45
Discover Diageo \| Diageowww.diageo.com/en	41
Guinness \| Brand Profile \| Diageowww.diageo.com/en/our-brands/brand-explorer/guinness	41
First time visit: View without clicking anythingwww.diageo.com/en	41
Gordon's \| Brand Profile \| Diageowww.diageo.com/en/our-brands/brand-explorer/gordons	40
Baileys \| Brand Profile \| Diageowww.diageo.com/en/our-brands/brand-explorer/baileys	39
CÎROC \| Brand Profile \| Diageowww.diageo.com/en/our-brands/brand-explorer/ciroc	39
Smirnoff \| Brand Profile \| Diageowww.diageo.com/en/our-brands/brand-explorer/smirnoff	39

Avoid using the same link text for different destinations

Diageo

Where this issue has occurred